(Sarasota, FL) – Aug. 29, 2017 –– Friendship Centers, a non-profit organization serving older adults in five Southwest Florida counties, received the 2017 Senior Vision Media Award today at the Florida Council on Aging Conference in Orlando. The award was presented to the Friendship Centers marketing team for their work in creating a new website (friendshipcenters.org) that promotes a positive image of aging.
“Rebuilding our website was all about the person on the other side of the screen,” said Friendship Centers’ President and CEO, Erin McLeod. “We get website visitors from all over the world, and our team borrowed design ideas from some of the world’s best sites that would enhance the visitor’s experience. It is both beautiful and functional, and most importantly packed with the latest information while showcasing today’s older adult in a favorable light,” McLeod noted. “We are so proud to receive this statewide recognition.”
New functions include detailed maps showing each location the Friendship Centers operates, including hours and phone numbers for each office in Sarasota, DeSoto, Charlotte, Lee and Collier Counties as well as the 19 dining sites offered through its nutrition program. The website’s content was also simplified and made easier to read. The team added large images that make it easier for older adults to simply click on the images rather than text. Other enhancements included video capability, revamped contact us forms, a new blog and a news section offering an easy way to check news and recent press releases.
The Florida Council on Aging (FCOA) was founded in 1955, and is Florida’s only statewide association representing virtually all aging interests and many different disciplines. FCOA is committed to serving Florida’s diverse aging interests through education, information-sharing and advocacy. The FCOA conference is a multi-disciplinary conference held every year. FCOA partners with the Florida Department of Elder Affairs and the Florida Association of Aging Services Providers.
About the Friendship Centers
Friendship Centers serves older adults in Sarasota, Charlotte, DeSoto, Lee and Collier Counties. Its mission is to promote health, dignity and quality of life throughout the journey of aging. Since 1973 the organization has served persons 50 and older with programs and services that include medical and dental clinics, activity centers, lifelong learning, meals at centers and delivered to the homebound, caregiver support, adult day services, and case management. More than 800 volunteers give their time valued at more than $3 million annually. For more information, visit friendshipcenters.org or call 941.955.2122.