The Reinvention Convention on Nov. 9 kicks off a six-year series designed to explore and change beliefs and behaviors about aging. The series is a collaboration of the Friendship Centers, Age-Friendly Sarasota, JFCS and the Ringling College Lifelong Learning Academy.

“We decided we wanted to disrupt aging – to see how we can make people more aware of ageism,” says Erin McLeod, president and CEO of the Friendship Centers.

Three nationally known speakers will challenge the way participants think about aging. Barbara Shipley, senior vice president of brand integration at AARP in Washington, will kick off the Reinvention Convention. Dr. Bill Thomas founded the Eden Alternative, a global nonprofit that is dedicated to improving the quality of life of elders and their care partners through education, consultation and outreach. Liz Redford, a doctoral candidate at the University of Florida, will talk about research into implicit bias and its relevance to aging.

“The conundrum is that we all hope we age and yet none of us want to age,” says McLeod. “I tell groups, ‘you should plan to live to a hundred.’”

The other five conferences in the series will address “Intergen Harmony,” 2018; “Creativity,” 2019; “Relationships,” 2020; “Gray Matters,” 2021; and “The Dress Rehearsal/Reframing Aging,” 2022.

Nov. 9, 9 am-3 pm, Temple Beth Sholom, 1050 S. Tuttle Ave., Building 1, Sarasota. $99. To register for the event, call 941.309.5111, or visit